By – Tangkhul Theological Association (TTA)
Hamleikhong, Hungpung, Ukhrul, Manipur, India.


Each year different organizations host an area wide sports event, which in addition to enriching sports skills, the cultural life and offering entertainment, also have a significant impact on the local economy. Organizing such events makes the venues more well-known and promotes relationships, thereby being of direct benefit for businesses, and primarily service providers.
This is the first time that the impacts arising from sports events are analyzed in Ukhrul. Many local organizations are beginning to discover the importance of sports event. They see the role they play in attracting events and the need for support mechanisms. This survey was conducted in 201 9 with information collected from previous sports to get data on real impacts and to promote the general profile of the region.
Our survey also focuses on interpreting, reflecting and using existing practices. In determining the regional impact of sports events, we assessed both the direct impact of visitor spending on local businesses as well as the entire impact in the area. In addition to outlining the financial indicators of the organizers, the benefiting businesses and visitor’s spending, the survey describes the regional impact of the events in more general terms.
The survey includes recommendations for event organizers, local governments, businesses, and specific attention is drawn to stepping up cooperation among the various parties and to the resulting increase in economic activity. The survey is conducted by The Tangkhul Theological Association in cooperation with organizers of the sports events, several local businesses, institutions, participants, host communities and event spectators. We wish to thank all parties involved for their pleasant and open cooperation. With their help, we now have the impact of cultural and sports events in Ukhrul District.


The objective of this study is to determine the regional overall impact resulting from sports events and the future impact of events especially on the upcoming youths in sports, local businesses, the direct impact resulting from visitor spending, the benefit to regions resulting from budgetary spending of the event, as well as the wider impact of events in the regions; the analysis resulted in recommendations for increasing this impact.
The tasks of the survey on the regional sports events organized in Chatric (ZKL), Chingjaroi Khullen (RKL), Talui (Sangmayang) and Tanrui (Kansa) in 201 9 were as follows:
1. To gather information on the background, budgets, sources of financing, cooperation partners and sponsors, profitability of events. To see the benefits, positive impacts/achievements, negative impact, hindrances/obstacles, budget/financial involvement/labour, spiritual impact etc.
2. To determine the impact of the events on the economic activities of local businesses and institutions, on the reputation and renown of regions and the various spheres of sports life; to analyze the attitudes of local businesses and organizations and their willingness to cooperate with the organizers of events taking place in their regions and to explore the views of business operators on the need for such events.
3. To assess the long-term outcome of organizing sports events for participants.
4. To elaborate recommendations for amplifying the mutual positive effects generated by event organizers, local businesses and institutions and local governments in the regions.


> The sports meet was organized to discover/develop the various talents and skills among the youths of the area and to encourage participation at a higher level.
> To preserve and promote Tangkhul indigenous games, culture and tradition.
> To promote unity among the people and teach our youth about uniting wills for a common purpose which forms the attitude of solidarity.
> To use sports activities as a context to teach virtue.
> To encourage the youths for all-round development and foster the development of lifelong activities and to encourage the younger generation to a higher level of sportsmanship.
> To teach our youth about continuing to compete when exhausted, as a life lesson about not getting discouraged in the pursuit of objectives in everyday life.


Hosting a sporting event is a massive undertaking. However, it has to some extent benefitted the host villages. Hosting such an event led to the improvement in city infrastructure such as improvements of roads and playgrounds, electricity, water, health and sanitation, education etc. It also enhances the unity and working relationship in the village. The villagers learned the skills, talents and discipline, manners and etiquettes through hosting. Hosting the event is a way to receive financial gain through petty businesses like tea stalls, food and other small shops. It helps to build up a better relationship between the host and the participants with the entourage and the neighboring villages in general.


Boosting the economy
The economic benefits of festivals are easiest to see and most often cited; festivals attract visitors, which stimulates the growth of tourism and other businesses in a region. Visitors spend money, which boosts the local economy both on and off the festival site. On-site spending includes admission fees, parking fees, food, beverage and souvenir sales.

Socially active

Apart from being physically active, sports is community building. Sports require a person to understand and display teamwork. Learning to work as a team develops social skills for the player. Mutual understanding, respect, humility, displaying sportsmanship are some of the traits that are cultivated. Sports helps in maintaining good social relations and discovering new abilities. It enhances social life, promotes good ethics and friendship. Further still it creates a social platform for the youth and helps people to shift from selfish individualistic thinking to social collective thinking.

Fostering community pride and relationship-building

Planning and conducting festivals involves many members of the community, which yields several social benefits. The best thing about being involved with festivals and events is the opportunity to help build a community, promote unity, improve socio-cultural-political and developmental set up, improvement of communication among the neighbouring villages and develop unity and leadership among the youths. People meet their old friends and are introduced to new friends. It helps people to understand the importance of teamwork. Sports and conferences make people realize their social responsibilities and participate more for social good. It creates a social platform for youths and makes them more compatible with social issues. It improves the spiritual life of the unit teams as they organize and conduct worship services.

Health and Fitness

Sports excellently contribute towards maintaining a healthy body. Playing sports not only keeps one’s body fit, but it also encourages a healthy lifestyle while discouraging drug addiction. Sports outside exposes youth to the fresh and open environment. This is necessary for both physical growth and mental well-being. A healthy body and a healthy mind are positively affirmed through sports. It helps in the physical and mental development of the youth, promotes exercise, health, discipline and encourages the competitive spirit.

Solution to boredom

The youth of today can easily tend to get swayed towards the unusual or the anti-social things. This can be very deteriorating for their future. Sports induce a sense of mental freshness and keep boredom at bay. A mind that is busy in its spare time won’t be able to think about anything wrong or illegal. Sports can be a fun recreational activity along with being a positive one, in all senses.

Building self-confidence and courage

It is quite natural that people who play sports and participate in various sports events have a sense of confidence in them. When they win, the morale is immediately boosted, and this induces self-esteem in them. Confidence is a trait that not many can gain, but sports can be the way to it. You can always look back on yourself after playing sports since you feel great and confident over what you can do. It builds up confidence among the competitors/participants. It provided opportunities to the youths to display their talent. It helps one to realize that he/she is in living in a competitive world.

Teaching new things

No matter a festival’s theme, it is instructional and visitors are bound to learn something new from it. Education (including greater awareness and new knowledge) is another social benefit of festivals. Sports are a hands-on, experiential learning offered in the fun context of celebration. It helps youth see sports as a career option in which they could become professionals and make their living. It provides learning opportunities to the smaller villages to learn from larger/more developed villages. It helps the youngsters to learn skills and techniques from professional players. It makes the youngster/team/participants to understand the value of time and discipline. It helps the youngsters to discover their skill and talent. Some players have been selected by some State and National clubs. Football players like Mr.Reisangmi got selected for the National football team. Many district level, state level, clubs and even national level players are the product of RKL. (However, many of them are playing in individual level). Many new competitive items were introduced (e.g. SANSA Got Talent). It also makes each village to reflect on their strengths and weaknesses.


Anti-Social Behavior
Most of the negative impacts of sport meets are contributed by onlookers and not by the delegates/players. Many participated/attended to enjoy and indulge in immoral activities. Sports meetings allow drug peddlers and other anti-social elements. It allows youths to indulge in immoral activities. Many youths were also introduced to negative gang activities and unhealthy competition. (Aim only to winning not for improvement). In some events, boys and girls were introduced to drinking and other bad habits. Most of the immoralities during sports meets are caused by them. There was fighting amongst the youth, even gang fights occur during sports meets. It stirs up unhealthy competition.

Village economy

The timing of sports and conference disturbs agriculture cultivation. This contributes to the disgrace in the village economy. Conference and sport meets involve excessive labor in the part of the host village. It also incurs heavy financial expenditure for the participants. Some youth create problems in the family as parents fail to sponsor them monetarily.


Many bamboos and trees were cut down for the construction of temporary camps, shops, hotels, stages etc. Organizing conference and sport meets discourage many school going children and exam takers. The sound of night entertainment disturbs those near the surrounding, especially the elderly.

Food and lodging

Many sports persons and delegates got sick due to lack of proper food and lodging, good sanitation and clean water.

Financial difficulties

Sport hosts and participants labor too much (two-three months) for a short number of days. This gives a negative impact on any development. Sports participants labored for two-three months and spent it in two-three days. This hampered the poor Tangkhul economy.

Supervision and Monitoring

There is evidence of weak control mechanism and lack of proper supervision which further creates a problem. Loose time management gives a negative impression to youngsters especially the students. (e.g. The time fixed at 06:00 a.m. for a play starts only after 08:00 am). Lack of support/encouragement to the participants is indicated.

Effect on Schooling

The month of January is spent on sports in different areas, this becomes a factor for school to reopen on time after Christmas break. Many students will not attend classes even if the institutions are opened with the pretext of attending the sports event. Valuable time is lost on sports that could be used towards education.

Duration of Event

> The days are too long. It has many demerits for the villagers and participants.
> It disturbs school-going children and village farmers in the area.
> Long duration of sports and conferences incur higher expenses and financial crisis.

Spiritual Impact

Worship program, meeting, conference and prayer fellowship are also organized during the period. This helps the youth develop their spirituality. It was a time to praise God for the given skills and talents. There are positive spiritual impacts as all the activities in the sports began with prayer. Many people got spiritual enrichment by witnessing different items during the sports meet. Sports meet gave importance not only to skills and talent but also organized praise and worship and fellowship. It is an opportunity to witness different God-given talents.


Positive impact:
> Miss contest and cultural show enriched Tangkhul culture and identity.
> Miss contest is good because of its focus on women’s quality. It stands for the values and rights of women.
> It provides an opportunity for women to participate in public, to show their best and be accepted in society. It motivates women to be a courageous, broadminded and good character.
> It provides an opportunity for women to exhibit their wisdom, caliber, knowledge and other quality.

Negative Impact

> Tangkhul miss contest and cultural show demean Tangkhul morality. Most of the cultural attires were misused and designed which are not desirable.
> Miss contestants give a lot of financial burden to the family because of their extravagant dresses.
> Indecency in dress code discourages indigenous traditional culture and encouraged western culture.
> Girls became a commodity that dehumanized their womanhood.


> Long distance from district headquarters and bad road conditions lead to transportation difficulties.
> Lack of Coordination between host and organizers.
> Lack of vibrant leadership. Although there are many good players (both men and women) the leaders could not lend much help. There are not many efficient leaders who genuinely work for players.
> There are no proper developed rules and regulations for the indigenous games.
> There are not many professional referees and judges for each game.
> Lack of participation in all the games.
> Government indifference to local sports.
> Games conducted were not up to the mark.
> No adequate facilities, with inadequate budgeting and financial constraints

Budget/Financial Involvement

> General budget -30 to 34 lakhs
> Host budget-1 5 lakhs (mess, camp, stage, sound system etc.).
> Team budgets- Rs. 60000 to 1 20000/- (1 2 teams x 1 20000 =1 440000/-) There are some individual participants/players with Rs. 1 0000/- above budget. The average participant/player budget is Rs. 2000 to 3000.
Any event or program must consider cost and profit; here the cost is on the higher side than the benefit derived out of the sports event. As discussed above, we have not been able to produce qualified sportsman, who became professionals or took advantage of this to promote to a higher aspect of sports life.


> The problem of water must be solved/prepared beforehand as the events take place during the dry season of the year.
> The organizer must prepare not only for village level sports, but they must prepare for a higher level like District/State and formational level. It will be good to work together with AMFA and UDSA in the entire sports meet. Sports organizers need to invite popular Clubs from the mainland and help them select promising players.
> It will be good to include more items in the competition to explore more skills and talents.
> The organizer must set proper rules and regulations/ restrictions and apply strictly to all the games.
> Must develop proper grooming and guidance mechanism to make individual players develop better.
> When selecting Chief Guest and Guest of honor, one must look for specialist and expertise instead of financial powerhouse e.g. MLA etc.
> Need to maintain good game spirit and discipline.
> Need to add more indoor games and literary competition.
> Need better arrangements for lodging.
> Need proper support from the government sports department and sponsors.
> Giving a good amount/prize for Miss Contest compared to sport winners is biased and unfair. It will be good to give an appropriate prize for every game.
> Frequent changes in the program must be avoided.
> Rampant use of alcohol and other intoxicants during sport meets must be discouraged.
> Must arrange prizes and certificates for every winner and participant (eg. Best player, top
>corer, best discipline team, etc.).
> Sports organizer must help the host village technically and financially in the preparation.
> Need proper coordination between the host and organizer.
> The duration of sports is too long. It would be good to fix the date for every item and organize sports in the alternate year. An event for all the Tangkhulsin the alternate year, which will advance competitiveness.
> The organizers to work with the SAI to recommend the best for further training.
> To improve sportsmanship and professionalism; it will be good to have limited items that the people can progress, sports that are proven to excel among the people such as football (soccer), race, javelin, wrestling, shooting etc.
> Training of young. Such events should focus on the younger ones rather than winning the games on a village basis. An ideal age to train the younger ones will be 7-1 3 years.
> The evening sessions of lectures are to be mandatory for all, it is at this time many seem to disappear in pairs.
> In this event; SAI and other well known sports clubs of India must be invited.


As sport is a major interest to the people a lot of preparation and expenditure is required to host these events. The impacts may be short- and/or long-term as well as positive or negative.
However, these effects are difficult to be examined and evaluated from an event. Furthermore, people often ignore some social and cultural impacts. As a result, villages that host sports event do not gain the expected result and find it frustrating. This need further investigation.
To plan the sports festival event, the following must be considered: number of participants, their participating team, fixing the age and gender for the participants, their participating criteria, methods of inviting participants (like phone call, e-mail, inter-college association etc.), facilities offered to the participants, collecting sponsorships for the event, equipments, starting time, duration of the event, number of sub-events and their features, refreshments for the event, arranging prizes and certificates, inviting guests and audiences, involving press and arranging photos or video for the event.
In the pre-event planning, the organizers should consider the post-event activities like collecting and the collation of feedback, evaluation of events, control aspects and recommendations for future events. The overall organization and planning of sports festival event has lots of learning outcomes for the students/ organizers like implementing leadership capabilities in a practical situation, working in a team-based environment and taking necessary instant decision, implementing the financial and budgetary issues to the event management, identifying risks, health and safety issues as well as rules and regulations about the event industry, the different control and evaluation policies for the event. These are very much helpful for their future job industry.
Organizing a sports festival event is needed in today’s competitive environment to increase team-building and physical fitness. Further such an event can bring individual satisfaction in regards to financial planning, organization’s reputation and global exposure. For organizing and developing fair play, event management must implement ethical policy for stakeholder. An effective event management system tends to develop evidence-based knowledge. We must ensure economic benefit, event sustainability, social benefit, event quality, event growth,
community development, audience or participant satisfaction, sector development and educational development. Consequently, the event will promote our identity as a place to learn, visit, live and work at excellence.
I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times, I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life. And that is why I succeed. Michael Jordan

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