UKHRUL: The steady growth of entrepreneurship and skill development among the youth, in this age of digital evolution, seem to be finally giving a new empetus for economic progress in Ukhrul district.
Continued production of organic farm produces and high-end processed edible goods is being seen as a catalyst for the promising opportunity.
In a bid to bring marketing closer to the local entrepreneurs and famers, a Trading Felicitation Centre (TFC) was officially launched by Prasad Dahapute managing director of Varshad Capital Pvt Ltd, Pune in the presence of YRP Tribal Agro Pvt Ltd representatives Yaruingam and Yarsho Keishing and an array of local entrepreneurs and farmers at MP Conference Hall, Hamleikhong here on Tuesday.
According to Dahapute, the centre is an online platform intended to ease the burden of marketing any kinds of products for the rural farmers and entrepreneurs and is being extended to the district as part of digitisation of Indian rural economy through digital marketing.
“It’s a one-stop place for selling and buying of any kinds of products and the users are free to do their business transactions once they are done with the simple registration process with the digital platform,” he informed.
Owned by Usha Ritu Industries Pvt Ltd, the online trading facility was first introduced to Ukhrul district in the hills, and the same will also be extended to Chandel and other districts subsequently.
Closely working with the local farmers in the production of horti-agricultural crops, aromatic and medicinal plants, YRP’s representatives Yaruingam and Yarsho Keishing observed that the district has a vast potential for economic progress as its resources are naturally organic.
On the same day, an intensive consultation meeting of farmers and stakeholders was organized by the M/S Zingran Foods in collaboration with Ukhrul District Farmers Development Foundation (UDFDF) and Indo Global Social Service Society (IGSSS).
Speaking at the discussion, Pemichon Tungshang, proprietor of Zingran Foods, opined that he whole complex of issues surrounding the local economy of Ukhrul district and its populace primarily is one of mindset — a mindset bereft of awareness and realisation.
“Despite being naturally rich in wild and agricultural resources, our people continue to wallow in low productivity and remain dependent on imported goods ranging from food products to other domestic items. This is because we don’t care about our own natural resources and their values and this is affecting the economy of our people,” she pointed out.
She also felt that time has come for the people to change their attitude and mindset and give priority to production of more organic fruits and vegetables which could be converted into value added products.
Observing that the normal yeild of farm products are still inadequate as per demands, Tungshang pointed out that insufficient production is causing price hike/inconsistency.
“As such, many local enterprises like us who are engaged in production of value added goods, are finding it difficult to meet the price expectations of the customers since we normally get meagre profit margins out of the production,” she added.
With promising avenues opening up in rural marketing, production of organic natural fruits and vegetables could prove to be a boon for the local farmers like never before.
“It’s time our local farmers produce higher yeilds of organic local fruits and vegetables like berry, plums, guava, pineapple, avocado, soyabean, lettuce etc. as per climatic conditions of their respective areas,” stated Aleks Vashum, proprietor of MistyHills Foods & Beverages.
While stating that only organic products need to be encouraged in view of health benefits, he also urged the local farmers to maintain price consistency. “This is very crucial for creating a viable condition of supply and demand chain in the market,” he said.
Speaking at the occasion, UDWJA president Thotshang Shaiza stressed on the need for reversal in the prevailing trend of depending on imported goods, by producing high quality goods for the local market.
“It’s a sad scenario that our local market here is flooded with spurious edibles imported from Myanmar and kids are exposed to avoidable health hazards. We need to go for the naturally produced goods which are good for our health and economy. It’s all up to us to decide the course of our own economic development,” he pleaded.
He also called for all concerned to make business a free and fair practice in the district and added that while local products are duly identified, no permit system should be involved in trading any goods.
Attending the event, Wungnaokan, a farmer from Sihai, disclosed that he has been engaged in farming fruits and vegetables like Kiwi, berry, spring onions and others, apart from rearing indigenous pigs. He said that with the demands growing in recent years, he is planning to double the yeild of his farm products in the coming years.
Meanwhile, Zingran Foods and MistyHills Foods & Beverages also displayed a wide variety of their finished/processed goods, including dried fruits, pickles and beverages during the consultation meeting.
Source: R LESTER MAKANG/The People’s ChronicleTags: Indo Global Social Service Society MistyHills Foods & Beverages organic products from Ukhrul Organic products ukhrul Ukhrul Ukhrul District Farmers Development Foundation Zingran Foods